About All Florida Realty

A brokerage built by agents, for agents. We believe you should keep what you earn.

Our Story

All Florida Realty was founded on a simple belief: real estate agents work too hard to give away their commissions. After years of watching talented agents hand over 20%, 30%, even 50% of every deal to traditional brokerages, our founders set out to build something different.

We launched as a 100% commission brokerage with one mission — give Florida agents the tools, training, and support they need to build real wealth, without the splits. Today, we can serve agents across the entire state of Florida, from Miami to Jacksonville, Tampa to Orlando.

We're not just a place to hang your license. We're a community of growth-minded professionals who believe that when agents thrive, their clients thrive too.

Our Vision

"To be Florida's premier 100% real estate brokerage, recognized industry-wide for setting the gold standard in client advocacy, unmatched market expertise, and treating every individual and family like our own."

Our Mission

"To empower Florida real estate agents with the freedom, tools, and support to build thriving businesses — on their own terms."

Agent-First Always

Every decision we make starts with one question: is this good for our agents?

Radical Transparency

No hidden fees, no fine print surprises. What you see is exactly what you get.

Growth Mindset

We invest in your education and development because your success is our success.

Community Over Competition

We foster a collaborative culture where agents lift each other up.

Our Core Values

As the founders of this business, our work is deeply rooted in three guiding principles: Faith, Family, and Freedom.

F

Faith

Our faith forms the bedrock of our moral compass, shaping how we operate with unwavering integrity, honesty, and a commitment to serving others. We believe that honoring these principles in our daily work is essential to building lasting trust and treating every person with genuine care.

F

Family

We view every single client not just as a simple transaction, but as a deeply valued extension of our thriving community. We truly know a home is where your cherished family life safely unfolds, and we treat you just like family every single step of the entire journey.

F

Freedom

We believe true freedom means living free from the necessity of having to work. Whatever your ideal lifestyle looks like is entirely up to you, but we are passionate about helping you work toward building passive income through real estate so that your monthly expenses are fully supported.

"We hold these values close to our hearts, and we encourage everyone we do business with to share in these same principles as we work together toward a common goal."

Why Agents Choose Us

100%

Commission Kept

Every dollar you earn stays with you. No splits, no percentages taken off the top.

$0

Monthly Desk Fees

No recurring fees to stay on the roster. Pay only a flat transaction fee when you close.

1:1

Broker Access

Direct line to your broker — not a call center, not a ticketing system. Real support.

50+

Training Sessions/Year

Weekly virtual sessions, monthly in-person meetups, and an on-demand training library.

Ready to Make the Switch?

Join hundreds of Florida agents who are already keeping 100% of their commissions.